04 Aug 2022 | 08:30
SANTA MONICA – UCLA and Under Armor Inc. dropped the duel lawsuits that began when the university sued the company alleging that the company falsely renewed a $280 million sportswear contract with the school in 2020 and cited the pandemic. .
An attorney for UC Regents, acting on behalf of UCLA, has filed court papers with Santa Monica Superior Court Judge H. Jay Ford III requesting the dismissal of all litigation “with prejudice,” That is, it cannot be denied. Court papers do not specify whether an agreement has been reached, but lawyers in the case told the judge during a June 2 hearing that settlement negotiations are underway.
UC Regents sued Baltimore-based Under Armor in September 2020, alleging that Under Armor told UCLA it was invoking a clause in the agreement due to the coronavirus pandemic to terminate the contract.
“This is not only the most expensive exclusive college sponsorship deal Under Armor has entered into – but also the most lucrative college sponsorship deal of any sportswear company in history,” the suit said. show.
The judge, in dismissing Under Armor’s offer to dismiss the lawsuit last August, concluded that the company had failed to show that the cancellation of its contract was specifically authorized under the clause cited. .
At UCLA’s request, Under Armor will still provide the kit in the fall of 2020 when the team begins playing again, according to the lawsuit.
In a set of objections filed September 15, Under Armor alleges UCLA breached a record contract by failing to provide marketing benefits while teams were unable to compete due to collegiate sports being banned. suspended in 2020 due to pandemic. Under Armor also alleges UCLA violated a separate agreement by using social justice patches to cover the brand’s logo on uniforms provided to the university after the original sponsorship contract was terminated. stop.
As UCLA’s soccer team continued to play, the Bruins players covered the Under Armor logo on their uniforms with a patch to show support for social justice issues.
UCLA announced a new agreement with Nike’s Jordan brand in December 2020.