09 Mar 2022 | 10:10
Arsenal take on challenges on social media
The bio section is a place for a person or team to briefly introduce themselves on Twitter, but Manchester United have included a link to their shirt sales page. Fans take this as a sign that United are overly concerned with developing their global brand and focus on financial returns, while the team struggles on the pitch.
After this critical post by a fan went viral, United changed their bio twice. The original United bio read: “The home of Manchester United. Get 35% off home kits and more”, with a link to the team’s online store.
Meanwhile, Manchester City describes itself: ” Since 1894. This is Our City. 7 x #ManCity league winners” with a link to the @ManCityHelp customer service page. Liverpool’s account read: ” The official Twitter account of Liverpool Football Club. Stop Hate, Report It. #RedTogether “, also featuring the @LFCHelp fan support page address.
Chelsea’s description is simply: ‘World Champion’ , following the Blues’ Club World Cup win in February. Arsenal: ” Official account of Arsenal Football Club”.
The critical United fan post on Twitter read: “The Twitter profiles of the clubs paint a very clear picture of what they are focused on. For Man City, Liverpool and Chelsea, it’s that. “Winning trophies. For Manchester United, it’s about selling more shirts. The club is a mess from top to bottom. #GlazersOut #MUFC #MCFC #LFC #CFC #PL.”
After United removed the link to the sale of the discounted suits, this fan posted: ” …Ah, and they took the link down. That shows the power that fans have. The grave we hold when we’re determined to do something together. They’re scared of us. They’re afraid of losing money. Shame for a club. #MUFC #GlazersOut #ManUtd.”
United, with 30 million Twitter followers, have now changed their description to: “Change. The. Match. #IWD2022”, replacing both the cover photo and profile picture on International Women’s Day. Many people have compared the biographies of the big English clubs with each other and criticized Man United, even after they changed.